Guava understands that managing several search engine accounts is a juggling act that is both difficult and time-consuming to maintain. We can reduce your Cost-Per-Click (CPC) and increase your ROI through our efficient management practices, supervising and adjusting bids on thousands of search terms. We work with all the major UK and European PPC search engine networks, including Google, Yahoo! Search Marketing, MSN and MIVA, but for those customers operating in niche market sectors we also have established relationships with many specialised search engine partners.