We have inside out knowledge of the editorial review process that PPC search engines go through. Our dedicated team is also committed to continual research into how people search for your products and services online. Using our bespoke in-house software, we monitor the number of searches made every month for each combination of keywords entered into search engines by web users looking for your product or service type, and feed this information directly into your PPC campaign.
Guava’s copywriting team are incredibly well versed in the art of creating sharp, relevant ad text for each search term produced. Combined with our specialist knowledge in marketing and project management, this will give your campaign a solid foundation built on the right keywords, the right editorial,
optimised landing pages, and the right search engines for your business – delivered on time and on budget.