A widget is a portable chunk of code that can be installed within any webpage by an end user. Because widgets are easily distributed they are an effective way of driving qualified traffic and creating brand exposure. The more sites on which your widget can be implemented, the more valuable links you will gain at the same time – showcasing your brand to an increased audience, who will now be just one click away from your website.
Guava provides comprehensive advice on setting up and creating widgets that can be used to help promote your website around the web, including Facebook applications, OpenSocial and bespoke designs.
Contact us to see some examples and find out what we could do for you.